Solo exhibition by Elina Brotherus launches the most exciting, new gallery space in London. Wapping Project Bankside is the brainchild of Jules Wright, the founder and creative director of the famously inspired gallery space, Wapping Project situated in an old hydraulic power station in Wapping, East London.

The first show at The Wapping Project Bankside features 32 works by Elina Brotherus touching on all of her major work thus far in her career. Brotherus is a prolific photographer who was born in Helsinki in 1972 and now also spends much of her time in Paris. She was trained in analytic chemistry before she decided to take up photography. Her early works, rooted in the documentary tradition, involved self-portraiture but more recently her interests have been dominated by formal concerns. Her practice continues to focus on the human body and landscape. She was the youngest ever short listed photographer for the Citi Bank Prize and she is widely collected in Europe, the US and in the UK. While her works provoke conceptual questions, the artist insists that her interests are primarily visual. In her ongoing series, ‘The New Painting,' Brotherus uses a camera to investigate the dilemmas that have challenged painters for centuries.

The Wapping Project Bankside is entirely devoted to photography, film and video; areas that gallerist Jules Wright believes are underrepresented in the UK and in the case of film and video, not widely collected. Wright believes that photography is accessible to people beginning to collect art.

Talking about her new venture, Wright says: "Photography, is a medium I understand well and I am consistently delighted by the passion for it in the USA, France, Switzerland, Japan and Belgium and yet it remains underrepresented in the UK and I want to test that gap. I intend to represent 5 European photographers and 5 USA photographers and to concentrate on some of the older US fashion photographers such as Deborah Turbeville whose work I have previously shown at The Wapping Project."

Exhibition is open from 9th October to 14th November 2009
Wapping Project Bankside, 65a Hopton Street, London SE1 9LR.